01
Map the two-sided value
Build a referral loop around a benefit worth sharing—not a referral program people tolerate.
Viral growth loop analytics
Every invite starts a loop.
Looply gives growth teams one system for designing referral loops, finding friction in activation, and proving which acquisition compounds into revenue.
No credit card requiredFirst loop in minutes
Looply Dashboard
Live cohortWeekly K-factor
1.24
↑ 18%
Activated invites
842
↑ 31%
Payback period
2.8 mo
↓ 0.6
Invite-to-activation funnel
This week, by acquisition cohort
Invites sent
1,248
Invite clicked
726
Joined
489
Activated
362
Next experiment
Invite after first value
Test the share prompt at the completed setup moment.
Revenue quality
3.4×
LTV:CAC from activated referral cohorts
Built around the full growth loop
Referral loop builder
Shape the value exchange before you ship.
K-factor cohorts
See what each cohort really compounds.
Share-moment experiments
Test the timing, message, and incentive.
LTV / CAC / payback
Keep viral growth accountable to revenue.
A clear loop, not a scattered funnel
Make each handoff visible.
Looply gives product, growth, and finance one shared view from the moment someone sends an invite to the moment that customer pays back acquisition.
Start Pro Monthly02
Instrument every handoff
Connect sends, clicks, joins, activation, and repeat behavior in one invite-to-activation funnel.
03
Run the next best experiment
Compare share moments and incentives, then focus the roadmap on what earns retained growth.
Cohorts that tell the truth
Growth only counts when it comes back.
Compare referral and non-referral cohorts across activation, retention, revenue, and payback. See which loops create customers—not just more signups.
Activated referral cohort
68%
↑ 14 points vs. paid
30-day retention
54%
↑ 9 points vs. paid
Blended CAC
$42
↓ 26% this quarter
Payback period
2.8 mo
↓ 0.6 months
Answers for growth teams
Measure what makes growth durable.
Find the loop worth scaling
Turn your next invite into durable growth.
Build the loop, see every handoff, and fund the experiments that turn sharing into retained revenue.